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We start with business strategy and build relevant content


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News & Views
It’s the people, not the brands
Companies are doing social media all wrong by pushing brands and not the people behind them, says Piers Cooper, chief executive officer of Addvocate, a startup that recently caught our attention. Addvocate has "created a platform to let brands harness the trust and...
Facebook debuts service for media to drive traffic
Last week, Facebook debuted Facebook Media, a way for public figures, organizations and media outlets to manage communication strategies on the platform. The new service uses Facebook Mentions, a recently unveiled app that allows public figures and celebrities to...
Twitter hinting at algorithm
Twitter users may find their feed looks a little different in the near future as the social media company has hinted at incorporating an algorithm into how the service functions. That's according to an article at MediaPost, which reported Twitter Chief Financial...