We find opportunities
February 21st, 2011In business, it always pays to expect the unexpected.
The chief executive officer of a cyber-security firm headquartered in Colorado attended a business meeting and quickly realized he didn’t know everyone in the room. The meeting had been called by another firm — which failed to alert the CEO that the representative of a third company would be joining them at the table.
Very bad form, we know.
But the CEO, a Media Salad client, knew where to turn for help. He quietly texted a Media Salad reporter with the name of the person he didn’t know, her title and the company she represented. Was the firm a potential competitor? A potential collaborator? Why would it be interested in the deal being discussed?
Media Salad’s veteran reporter immediately searched for answers and e-mailed a brief report that the CEO scanned discreetly on his mobile device. He remained guarded during the meeting — but also knew how to ensure the discussion played completely to his company’s advantage.
Category: Client Stories | Tags: client story, success story | 1 Comment »Media Salad delivers current and actionable market intelligence that empowers busy professionals to make smart decisions for their companies. Once Media Salad identifies opportunities, obstacles and changes in the current marketplace, our clients can make strategically sound decisions based on knowledge and a future-focused perspective about their entire business universe.
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