by Christine Tatum | Aug 21, 2016 | Communications Strategy
Online audiences are spending more time watching, rather than reading, their news and information, so the Society of Professional Journalists and CNN Newsource recently teamed to present a webinar about best uses of video. Here’s a quick look at some of the...
by Christine Tatum | Feb 19, 2015 | Communications Strategy
In the media battle of push/pull, push is winning big time — but do you really have the right team in place to reach the right person with the right message at the right time? Many news organizations are reporting declining visits to their home pages, section...
by Christine Tatum | Oct 14, 2014 | Communications Strategy
Companies are doing social media all wrong by pushing brands and not the people behind them, says Piers Cooper, chief executive officer of Addvocate, a startup that recently caught our attention. Addvocate has “created a platform to let brands harness the trust...
by Christine Tatum | May 17, 2014 | Communications Strategy
Asking a reporter for a correction can be one tough assignment — but it has to be done given the nature of online information, which can drive national and global discussion in mere minutes and give life to inaccuracies long after initial publication. Our...
