CONTACT Communications Strategy Archives - Media Salad
What is content marketing?

What is content marketing?

This is a question we get a lot — especially from small and midsize businesses savvy enough to know that if they’re going to take their operation to the next level with increased sales driven in part by a lead-generating network of contacts, they have to use content...

It’s the people, not the brands

Companies are doing social media all wrong by pushing brands and not the people behind them, says Piers Cooper, chief executive officer of Addvocate, a startup that recently caught our attention. Addvocate has “created a platform to let brands harness the trust...