We find opportunities

In business, it always pays to expect the unexpected.

The chief executive officer of a cyber-security firm headquartered in Colorado attended a business meeting and quickly realized he didn’t know everyone in the room. The meeting had been called by another firm — which failed to alert the CEO that the representative of a third company would be joining them at the table.

Very bad form, we know.

But the CEO, a Media Salad client, knew where to turn for help. He quietly texted a Media Salad reporter with the name of the person he didn’t know, her title and the company she represented. Was the firm a potential competitor? A potential collaborator? Why would it be interested in the deal being discussed?

Media Salad’s veteran reporter immediately searched for answers and e-mailed a brief report that the CEO scanned discreetly on his mobile device. He remained guarded during the meeting — but also knew how to ensure the discussion played completely to his company’s advantage.

We investigate when you can’t

With Media Salad’s veteran reporters on your team, you really do stand a chance of being everywhere at once.

The chief executive officer and lead analyst of a cyber-security firm headquartered in Colorado called on Media Salad for help only a few days before heading to a large trade show in Las Vegas. Their goals were to make meaningful and personal connections with executives at a half dozen target companies and to walk away with at least a dozen solid sales leads.

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We help prepare you to win

Sure, you made a stellar presentation that helped you win the deal. But it’s when business is firmly in hand that the real learning about your client starts.

A Denver advertising agency turned to Media Salad for help after landing an account with a large hospital wanting to promote its bariatric surgery services. Within a month, the agency was expected to submit a general plan for a public-outreach campaign. The agency’s account-management team needed to learn in a hurry about bariatric medicine, the physicians who practice it and specific hospital dynamics that result in quality care.

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