We find opportunities
February 21st, 2011In business, it always pays to expect the unexpected.
The chief executive officer of a cyber-security firm headquartered in Colorado attended a business meeting and quickly realized he didn’t know everyone in the room. The meeting had been called by another firm — which failed to alert the CEO that the representative of a third company would be joining them at the table.
Very bad form, we know.
But the CEO, a Media Salad client, knew where to turn for help. He quietly texted a Media Salad reporter with the name of the person he didn’t know, her title and the company she represented. Was the firm a potential competitor? A potential collaborator? Why would it be interested in the deal being discussed?
Media Salad’s veteran reporter immediately searched for answers and e-mailed a brief report that the CEO scanned discreetly on his mobile device. He remained guarded during the meeting — but also knew how to ensure the discussion played completely to his company’s advantage.
Category: Client Stories | Tags: client story, success story | 1 Comment »We investigate when you can’t
February 21st, 2011With Media Salad’s veteran reporters on your team, you really do stand a chance of being everywhere at once.
The chief executive officer and lead analyst of a cyber-security firm headquartered in Colorado called on Media Salad for help only a few days before heading to a large trade show in Las Vegas. Their goals were to make meaningful and personal connections with executives at a half dozen target companies and to walk away with at least a dozen solid sales leads.
Category: Client Stories | Tags: client story, success story | No Comments »We help prepare you to win
February 21st, 2011Sure, you made a stellar presentation that helped you win the deal. But it’s when business is firmly in hand that the real learning about your client starts.
A Denver advertising agency turned to Media Salad for help after landing an account with a large hospital wanting to promote its bariatric surgery services. Within a month, the agency was expected to submit a general plan for a public-outreach campaign. The agency’s account-management team needed to learn in a hurry about bariatric medicine, the physicians who practice it and specific hospital dynamics that result in quality care.
Category: Client Stories | Tags: client story, success story | 1 Comment »Social media – curated and in context
November 24th, 2010We’re beta testing a new digital curation service called Storify.
Sure, there are some bugs to be worked out, but so far, so interesting. (more…)
Category: Making Media Salad, Things We Like | Tags: Aggregation, Bert Herman, Curation, Jeff Mason, social media, Storify | No Comments »The potential weight-loss drug to watch
November 12th, 2010The field of big drug makers racing to produce an effective weight-loss drug not only is narrowing, it’s almost drying up.
In the last month alone, the Food and Drug Administration has rejected approval for two new drugs and forced the withdrawal of a third that had been on the market for more than a decade. And in the last few years, several of the pharmaceutical industry’s biggest names — including Abbott Laboratories, Merck & Co. and Sanofi-Aventis — have tried and failed to take anti-obesity and weight-loss drugs to market. The F.D.A. hasn’t approved a prescription diet pill since 1999, when it gave a nod to Roche’s Xenical, now the only weight-management drug approved for long-term use.
The F.D.A. hasn’t acted without its reasons — but experts say pharmaceutical companies are increasingly discouraged from working on drugs for obesity, one of the nation’s biggest health problems. One-third of Americans are obese, and another third are overweight — conditions that lead to cancer, diabetes and heart disease.
Costco booze fight is only the beginning
November 4th, 2010Alcohol-sales wars are brewing across the nation.
Costco this week failed in a well-funded attempt in its home state of Washington to expand its revenue from alcohol sales. The discount retail giant backed a ballot initiative that essentially would have booted alcohol distributors from the sales equation. Costco was pushing to buy alcoholic beverages directly from manufacturers. The initiative also would have made it much more difficult for Washington’s state-controlled-and-operated liquor stores to compete for business.
Ultimately, Washington voters rejected the initiative — leaving liquor stores in the state’s ownership for now.
But don’t think this fight ends here. (more…)
Category: From Our Notes | Tags: alcohol, alcohol distribution, beer, Colorado, craft beer, Indiana, liquor, Travis E. Poling, Washington | No Comments »Media Salad delivers current and actionable market intelligence that empowers busy professionals to make smart decisions for their companies. Once Media Salad identifies opportunities, obstacles and changes in the current marketplace, our clients can make strategically sound decisions based on knowledge and a future-focused perspective about their entire business universe.
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